Veggie Grill is a fast-casual vegan restaurant chain that operates in California, Oregon and Washington. The first restaurant opened in 2006 in Irvine, California and is now operating 28 restaurants as of October 2017. The chain focuses on offering only plant-based food, with no meat, dairy, eggs, cholesterol, animal fat or trans fat.
In 2013 the company raised $20 million in capital, mainly from Brentwood Associates, and announced plans for national expansion.
Video Veggie Grill
History
Investor Kevin Boylan and T.K. Pillan were discussing various new projects and, after personally experiencing the effects of a vegetarian-based diet, they wanted to create a way to share the diet with a larger audience. In 2006, they co-founded Veggie Grill, which has since grown to be the largest vegetarian and vegan restaurant company in the U.S. The two brought capital and strategic business skills to the table. Pillan focused on the developing the overall brand and guest experience while Boylan made sure we got the right real-estate and financing as we started to grow. With no restaurant experience between them, they recruited chef Ray White to help create their menu. White had been working with plant-based food for many years prior and focused on adding food textures to the menu that were familiar to the meat-eating population. Veggie Grill now has a customer base of 70% non-vegetarians.
Maps Veggie Grill
Expansion
Veggie Grill plans to double in the next couple of years. In early 2018, the restaurant is set to open outside of the West Coast with two locations in Chicago. Veggie Grill intends to open four more Chicago-area locations at an undetermined date.
Partnerships and Menu
In 2016, Veggie Grill partnered with Beyond Meat to create their plant-based burgers. Gardein is also a key plant-based protein supplier for Veggie Grill. Additionally, they offer cheese alternative products from Follow Your Heart.
Critical Acclaim
Veggie Grill was voted Best American Restaurant by LA Times in 2012.
Veggie Grill received VegNews Magazine's winner for Favorite Vegan Chain in 2016 and 2017.
Veggie Grill made the list for 25 Most Innovative Consumer Brands of 2016 by Forbes.
See also
- List of vegetarian restaurants
- Veganism
References
External links
- Official website
Source of the article : Wikipedia
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